About the Artist
Jane Atché was a French illustrator who rose to prominence in Paris during the Belle Époque, a period when the illustrated poster became a defining feature of urban life. As one of the few women to make her mark in commercial lithography, Atché contributed a distinctive voice to the Art Nouveau movement, blending elegance with modernity and helping to shape the era’s visual culture.
Her posters are celebrated for their refined theatricality and graphic clarity, qualities that have made her work highly sought after by collectors of vintage advertising posters. Atché’s ability to capture the spirit of contemporary womanhood set her apart among her peers and continues to resonate with admirers of Belle Époque art.
The Artwork
Papier A Cigarettes Job was designed at a time when the streets of Paris were transformed into vibrant galleries, with brands vying for attention through striking visual campaigns. This poster was created to advertise JOB cigarette papers, using the allure of modern femininity to embody the sophistication and leisure of urban life.
Rather than referencing historical figures, Atché presents a contemporary woman as the central figure—confident, stylish, and self-assured. The poster reflects the Belle Époque fascination with spectacle and new consumer habits, serving as both a piece of advertising history and a glimpse into the nightlife and social rituals of late nineteenth-century Paris.
Style & Characteristics
The composition is dominated by bold, sweeping curves and a limited palette of vivid orange and deep black, hallmarks of the Art Nouveau style. The central figure is framed by dynamic lines and ornamental flourishes that draw the eye toward the brand name, balancing sensuality with graphic discipline.
Flat areas of color and precise outlines reveal the lithographic technique, giving the poster a smooth, polished finish. The overall mood is confident and slightly provocative, with a distinctly Parisian flair. This work stands alongside other Art Nouveau icons, yet retains Atché’s unique sense of directness and poise.
In Interior Design
This Art Nouveau poster adds warmth and visual drama to living rooms, hallways, or home bars, making a striking statement wherever it is displayed. Its orange and black contrasts pair beautifully with walnut wood, brass accents, creamy whites, and charcoal textiles, suiting both modern and vintage-inspired interiors.
For a harmonious gallery wall, consider pairing it with typographic prints, French decorative art, or other orange-toned wall art. A simple black or natural wood frame from frames will enhance its crisp, architectural presence.
