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"Very nice Posters. The quality is amazing and we received it very quickly !"
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"A shop to visit absolutely. Huge selection of posters. We spent more than an hour there !"
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"Perfect to find gift. Price are very good. An they can frame and pack it on site"
About the Artist
Leonetto Cappiello was a pivotal figure in early twentieth-century European poster art, renowned for revolutionizing advertising with his bold use of color and simplified forms. Based in Paris, Cappiello’s approach transformed the city’s visual landscape, making commercial art instantly recognizable and memorable through striking imagery and playful invention.
This 1933 work is a classic example of his mature style and can be paired with other pieces from our Leonetto Cappiello collection or explored alongside other vintage advertising posters that shaped modern graphic design.
The Artwork
Created during the golden age of illustrated advertising, Rolling Paper Job reflects a time when posters were essential to brand identity and urban culture. In the interwar period, companies relied on visual impact to capture the public’s imagination, transforming everyday products into emblems of sophistication and modern living.
This poster draws on the social ritual of smoking, portraying it as an act of elegance and cosmopolitan flair. It encapsulates the spirit of 1930s Paris, where poster art was both a commercial tool and a cultural statement, influencing tastes across Europe and beyond.
Style & Characteristics
The image features a relaxed figure in flowing white robes and a turban, rendered with Cappiello’s hallmark clarity and dramatic silhouette. The composition is dominated by a vivid green background, contrasted with crisp white and deep red accents, creating immediate visual impact.
Bold, flat color fields and clear outlines typify the lithographic technique, while the advertising text is seamlessly integrated into the design. The mood is poised and theatrical, making this poster a quintessential example of Art Deco-era commercial art.
In Interior Design
This poster serves as a striking focal point in living rooms, studies, or hallways, where its vibrant green and red palette can enliven both classic and contemporary interiors. The white-robed figure stands out against dark woods or neutral walls, adding a touch of vintage Parisian flair.
For a harmonious display, consider pairing it with other green-toned prints or bold graphic works. Its timeless design appeals to collectors and design enthusiasts seeking authentic vintage French poster art.