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"Very nice Posters. The quality is amazing and we received it very quickly !"
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"A shop to visit absolutely. Huge selection of posters. We spent more than an hour there !"
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"Perfect to find gift. Price are very good. An they can frame and pack it on site"
About the Artist
Leonetto Cappiello was an Italian-born illustrator who became a leading figure in early twentieth-century Parisian poster art. Renowned for his innovative approach, Cappiello revolutionized commercial lithography by introducing bold silhouettes and instantly recognizable imagery, setting new standards for advertising design during the Belle Époque and beyond.
His posters are celebrated for their theatrical simplicity and enduring influence on modern graphic design. Collectors often seek out Cappiello's works, which remain central to the Leonetto Cappiello collection and are ideal for those curating a distinctive gallery wall.
The Artwork
Created in 1931, Margarine Axa reflects a transformative era in European advertising, when everyday products were elevated through imaginative visual campaigns. This poster emerged at a time when branded goods and mass marketing were reshaping domestic life, making items like margarine symbols of modern convenience and style.
The artwork was originally conceived for a different brand and later adapted by Cappiello, adding a layer of advertising history to its story. Today, it stands as both a witty artifact of consumer culture and a testament to the power of visual branding in the early twentieth century.
Style & Characteristics
The poster features a dynamic central figure—an oversized, animated character holding a tub of Margarine Axa—set against a vivid green background. Cappiello’s signature use of high contrast and simplified forms ensures the image is eye-catching and easily legible from a distance, true to its purpose as a street poster.
Bright yellow accents and deep brown details add warmth and energy, while the playful composition and bold typography capture the lively spirit of vintage advertising. The overall mood is cheerful and engaging, making it a striking example of early modern graphic design.
In Interior Design
This poster is especially well-suited for kitchens, dining areas, or creative spaces where a single, bold artwork can serve as a focal point. It complements mid-century furnishings, French bistro elements, and eclectic gallery walls, and can also enliven minimalist interiors with its vibrant palette.
For cohesive decor, echo the green and yellow tones with accessories or textiles. Discover more inspiration in the kitchen wall art and vintage advertising posters collections.