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"Perfect to find gift. Price are very good. An they can frame and pack it on site"
About the Artist
Leonetto Cappiello was an Italian-born artist who became a leading figure in Parisian poster art during the early twentieth century. Renowned for revolutionizing advertising, Cappiello introduced bold, simple imagery that could instantly capture the attention of passersby. His innovative approach helped define the visual language of the Belle Epoque and set new standards for commercial art.
Cappiello’s posters are celebrated for their wit, clarity, and dramatic use of color, making him a central figure in the evolution of modern graphic design. Discover more of his influential works in our Leonetto Cappiello collection and explore related themes in our famous artists selection.
The Artwork
Created in 1909, The Fraisette was commissioned as an advertisement for a strawberry-flavored beverage, reflecting the era’s fascination with eye-catching street posters. At a time when Paris was alive with visual competition, Cappiello’s design used humor and theatricality to make the product unforgettable. The central figure, dressed as a strawberry, became an instant mascot, embodying the playful spirit of early twentieth-century advertising.
This poster exemplifies how commercial art was not only a tool for selling products but also a form of urban entertainment, contributing to the lively atmosphere of city streets and shaping the identity of modern brands.
Style & Characteristics
The composition is dominated by a striking contrast: a luminous figure in a bright red strawberry costume stands out against a deep black background. Fresh green leaves crown the character, while bold, pale yellow lettering curves across the top, ensuring the product name is visible from afar. The streamlined forms and limited palette create a crisp, energetic effect that feels both vintage and modern.
The mood is playful and theatrical, with a sense of movement and celebration. Cappiello’s use of simplified shapes and vibrant colors exemplifies the Art Nouveau influence while anticipating the clarity of later graphic design trends.
In Interior Design
As a vintage advertising poster, The Fraisette brings a lively focal point to kitchens, dining areas, or creative spaces. Its bold colors and whimsical character make it ideal for interiors that embrace eclectic, Parisian, or mid-century modern styles.
Pair this piece with dark frames to echo the background, and incorporate red and green accents through textiles or decor for a cohesive look. For more inspiration, browse our vintage advertising posters and kitchen wall art collections.