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"Very nice Posters. The quality is amazing and we received it very quickly !"
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"A shop to visit absolutely. Huge selection of posters. We spent more than an hour there !"
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"Perfect to find gift. Price are very good. An they can frame and pack it on site"
About the Artist
Leonetto Cappiello was an Italian-born artist who became a leading figure in the world of Parisian poster design during the Belle Époque. Renowned for his bold, innovative approach, Cappiello revolutionized advertising by focusing on instantly recognizable imagery rather than dense text. His posters for major French brands set new standards for visual communication and remain highly sought after by collectors. Discover more of his iconic works in our Leonetto Cappiello posters collection.
Cappiello’s legacy lies in his ability to blend theatrical flair with modern graphic design, shaping the evolution of the vintage advertising poster.
The Artwork
Created in 1907, Cordial-Médoc was commissioned to promote a Bordeaux aperitif during a period when illustrated posters dominated the streets of Paris. Rather than relying on lengthy explanations, Cappiello distilled the spirit of the product into a single, unforgettable image that captured the excitement and sociability of urban nightlife. This poster reflects the era’s embrace of image-driven branding, as French regional drinks were reimagined as symbols of cosmopolitan pleasure and modernity.
It stands as a testament to the power of visual storytelling in early 20th-century advertising, when posters vied for attention amid the bustle of city life.
Style & Characteristics
The design features a jubilant figure in a vivid yellow dress, arms raised and surrounded by a cascade of oversized purple grapes and lush green leaves. Set against a deep black background, the composition uses dramatic contrast and bold, simplified forms to ensure immediate impact. Striking red lettering crowns the scene, anchoring the poster with a sense of theatricality and clarity.
The overall mood is exuberant and playful, with Cappiello’s signature graphic style lending the artwork a sense of movement and vitality that remains fresh and engaging.
In Interior Design
This vintage poster brings a lively energy to kitchens, dining areas, or home bars, especially in spaces that celebrate conviviality and culinary culture. Its rich palette of yellow, green, and purple pops beautifully against neutral or dark walls, and it pairs well with natural materials like wood and brass. For a cohesive look, combine it with other pieces from our spirits and aperitif prints or explore more vintage advertising posters for a curated gallery wall.
The artwork’s dynamic presence makes it an ideal focal point, adding warmth and character to both classic and contemporary interiors.