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"Very nice Posters. The quality is amazing and we received it very quickly !"
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"A shop to visit absolutely. Huge selection of posters. We spent more than an hour there !"
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"Perfect to find gift. Price are very good. An they can frame and pack it on site"
About the Artist
Jules Chéret was a French illustrator and lithographer who played a pivotal role in shaping the modern poster during the Belle Époque. His innovative use of color lithography revolutionized street advertising in late nineteenth-century Paris, turning ephemeral posters into collectible works of art. Chéret's vibrant designs bridged the worlds of art, commerce, and urban culture, making him a foundational figure for those interested in famous artist posters and the evolution of graphic design.
His posters, often seen enlivening Parisian boulevards, captured the spirit of a city in the midst of cultural and social transformation. Through his work, Chéret elevated everyday advertising into a celebrated visual language that continues to inspire collectors and designers alike.
The Artwork
This poster, Fumar El Papel Job O Dejar De Fumar, was created to promote Job cigarette papers with a playful and assertive slogan: smoke with Job paper or stop smoking. The witty phrasing reflects the competitive and creative atmosphere of 1890s advertising, when brands vied for attention in bustling urban spaces. Chéret's approach was to infuse commercial messages with theatrical flair, making posters both informative and entertaining for passersby.
Produced in Spanish for an international audience, the artwork demonstrates the broad reach of Parisian graphic culture and the cosmopolitan ambitions of brands during this era. It stands as a testament to the power of visual storytelling in shaping public perception and brand identity.
Style & Characteristics
The composition features a dynamic red-haired woman in a swirling yellow dress, animatedly holding a cigarette as smoke curls upward. Bold, expressive typography spells out Job across the lower section, while additional text completes the cheeky message. The background is rendered in cool blue, providing contrast to the warm tones of the figure and dress.
Chéret's signature lithographic style is evident in the fluid outlines, energetic curves, and flat, saturated color fields. Vivid reds, yellows, and blues create a lively, optimistic mood, making the poster visually striking and immediately engaging. The overall effect is one of movement and celebration, characteristic of Chéret's influential approach to poster art.
In Interior Design
This vintage poster brings a burst of Belle Époque energy to eclectic, French bistro, or maximalist interiors, and also serves as a bold accent in minimalist spaces. Ideal for living rooms, hallways, or creative studios, it acts as a vibrant focal point that draws the eye.
Pair it with cobalt ceramics, brass accents, or mustard textiles to echo the artwork's palette, and let touches of red in accessories reflect the figure's hair. For those who appreciate historical commercial graphics, explore vintage advertising posters and complementary vertical posters for a cohesive display.