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"Very nice Posters. The quality is amazing and we received it very quickly !"
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"A shop to visit absolutely. Huge selection of posters. We spent more than an hour there !"
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"Perfect to find gift. Price are very good. An they can frame and pack it on site"
About the Artist
Leonetto Cappiello was an Italian-born artist who revolutionized poster design in early twentieth-century Paris. Renowned for his bold, instantly recognizable imagery, Cappiello brought a new sense of wit and visual impact to commercial art during the Belle Époque. His posters became icons of street advertising, influencing generations of graphic designers.
This vintage piece is a highlight of our Leonetto Cappiello collection and exemplifies the enduring appeal of early twentieth-century advertising posters among collectors and design enthusiasts.
The Artwork
Created in 1910, this poster for Vegetaline was commissioned to promote a household cooking fat at a time when branded products were transforming everyday life. Cappiello’s imaginative approach—pairing a triumphant chef atop a red elephant—offered a memorable visual metaphor for strength and reliability in the kitchen. The design reflects the competitive world of French street advertising, where posters needed to capture attention and communicate instantly to passersby.
The artwork stands as a testament to how commercial illustration began to shape modern consumer culture, turning practical goods into objects of desire through striking visual storytelling.
Style & Characteristics
The poster features a dramatic composition: a vivid red elephant dominates the scene, carrying a chef dressed in crisp white. The dark background amplifies the boldness of the central figures, while accents of green and bright yellow lettering ensure immediate legibility. Cappiello’s use of flattened color fields, sharp outlines, and dynamic posture is characteristic of classic stone-lithograph technique.
The overall mood is playful and theatrical, with a sense of movement that enlivens the image. This approach makes the poster not just an advertisement, but a lively piece of art that captures the energy of Parisian streets.
In Interior Design
This striking wall art enlivens kitchens, dining rooms, or breakfast nooks, where its culinary theme and vivid palette feel especially at home. Its high-contrast design ensures it stands out, even from a distance, making it ideal for eclectic interiors or spaces inspired by French bistro style.
Echo the poster’s reds and greens with complementary decor, or pair it with white tiles and black accents for a cohesive look. For a curated display, combine it with works from our kitchen wall decor collection or arrange alongside other vertical posters for visual impact.