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"Very nice Posters. The quality is amazing and we received it very quickly !"
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"A shop to visit absolutely. Huge selection of posters. We spent more than an hour there !"
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"Perfect to find gift. Price are very good. An they can frame and pack it on site"
About the Artist
Leonetto Cappiello was an Italian-born artist who revolutionized poster design in early twentieth-century Paris. Renowned for his innovative approach, Cappiello transformed advertising by creating images that were instantly recognizable and memorable, helping to define the visual language of the Belle Époque. His posters bridged the gap between fine art and commercial design, making him a sought-after figure in both worlds.
His legacy endures in the history of graphic design, and his works are prized by collectors and enthusiasts alike. Discover more in our Leonetto Cappiello collection and explore the broader selection of classic advertising posters.
The Artwork
Created in 1903, Chocolat Klaus was commissioned to promote a Swiss chocolate brand at a time when visual advertising was rapidly evolving. In the bustling streets of Paris, posters like this one needed to capture attention in an instant, competing with the vibrant nightlife and cultural scene of the era. Cappiello responded with a striking, whimsical image that turned a simple product into a memorable spectacle.
This poster exemplifies the shift in advertising strategy from lengthy text to bold, singular imagery, reflecting the modern city’s fast-paced rhythm and the growing influence of visual culture. Chocolat Klaus became emblematic of how art and commerce intersected during the Belle Époque.
Style & Characteristics
The poster features a vivid red horse ridden by a woman in a flowing green coat, set against a deep black background. The composition is bold and graphic, with simplified forms and strong contrasts that make the image instantly legible from afar. The bright yellow lettering adds a lively accent, while the overall design is theatrical and energetic, capturing the spirit of Parisian boulevard culture.
Cappiello’s technique emphasizes silhouette and color over detail, creating a sense of movement and joy. The playful, exuberant mood of the poster makes it a standout example of Belle Époque advertising art, ideal for those who appreciate both historical context and striking visual design.
In Interior Design
This vintage advertising poster brings a dynamic focal point to kitchens, dining rooms, or entryways, where its bold colors and dramatic contrast enliven any space. It complements eclectic interiors, Parisian-inspired decor, and modern rooms seeking a statement piece.
Pair it with black frames, red accents, or green textiles to echo its palette, or curate a gallery wall with selections from red tone prints and vertical posters for a harmonious display.