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"Very nice Posters. The quality is amazing and we received it very quickly !"
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"A shop to visit absolutely. Huge selection of posters. We spent more than an hour there !"
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"Perfect to find gift. Price are very good. An they can frame and pack it on site"
About the Artist
Leonetto Cappiello was an Italian-born artist who revolutionized poster art in early twentieth-century Paris. Renowned for his ability to distill complex ideas into instantly recognizable images, Cappiello helped define the visual language of modern advertising. His work bridged the exuberance of the Belle Époque and the streamlined aesthetics of Art Deco, making him a central figure in the evolution of graphic design.
Many of Cappiello's posters, including this one, have become icons of their era and are highly sought after by collectors. For more from this influential artist, explore our Leonetto Cappiello collection and discover the impact of his innovative approach to visual communication.
The Artwork
This poster was created for the 1937 Paris Exposition Internationale des Arts et Techniques dans la Vie Moderne, a world’s fair celebrating the role of art and technology in shaping modern life. The exposition was a showcase of optimism and progress during a period of rapid change and uncertainty in Europe. Cappiello’s commission reflected the event’s ambition to unite creativity and industry, promoting Paris as a center of innovation.
Serving as a visual emblem for the exposition, the poster was designed to capture attention on busy Parisian streets and convey the spirit of the event. It stands as a testament to the power of graphic design in communicating cultural milestones. Discover more in our vintage advertising posters.
Style & Characteristics
The composition features a striking central figure holding a torch, set against a deep blue background. Geometric lettering spells out Paris, integrating seamlessly with the figure and creating a sense of unity between message and image. The use of bold red, yellow, white, and black accents adds vibrancy and energy, while the clean lines and flat color fields exemplify late Art Deco style.
The overall mood is festive and dynamic, with a sense of forward-looking optimism. The poster’s clarity and strong visual impact make it a classic example of French graphic design from the interwar period, ideal for those who appreciate historical yet modern aesthetics. For more inspiration, browse our vertical posters and blue tone wall art.
In Interior Design
This vintage French poster brings a lively, sophisticated touch to living rooms, offices, or creative spaces. Its bold colors and graphic style pair beautifully with mid-century furnishings, industrial accents, or minimalist decor, serving as a striking focal point.
Echo the palette with navy textiles or brass details, and introduce subtle red or yellow elements for cohesion. The poster’s timeless design ensures it remains relevant in both classic and contemporary interiors.