About the Artist
Eric Rohman was a Swedish illustrator active during the vibrant era of early twentieth-century graphic design. His work emerged at a time when cinema and popular culture were rapidly evolving, and posters became an essential medium for capturing public attention. Rohman embraced the Art Deco movement, favoring bold shapes, streamlined forms, and instantly recognizable lettering that reflected the modern spirit of the age.
His contributions to movie poster art bridged the gap between fine art and commercial design, leaving a lasting mark on European visual culture and the history of film promotion.
The Artwork
Created in 1929 to promote the Marx Brothers' film The Cocoanuts, this poster captures the optimism and novelty of the early sound era in Hollywood. At a time when studios sought to entice audiences with promises of escapism and modernity, the imagery evokes the carefree atmosphere of a seaside resort, aligning perfectly with the film's comedic and lighthearted tone.
This piece stands as a testament to the dynamic interplay between entertainment and advertising in the late 1920s, and it resonates with collectors of movie posters and aficionados of vintage advertising art.
Style & Characteristics
The poster features a central figure of a swimmer, depicted with the crisp outlines and geometric clarity characteristic of Art Deco design. Broad areas of flat color—black, white, orange, green, and blue—create a vivid, sunlit palette that suggests both energy and leisure. The typography is seamlessly woven into the composition, serving as both text and visual motif.
The overall effect is lively and theatrical, with a playful mood that reflects the era's fascination with modern recreation and style. The design's strong contrasts and graphic simplicity make it a striking example of vintage poster art from the period.
In Interior Design
This artwork brings a splash of vintage charm to living rooms, hallways, or creative workspaces, where its bold lines and coastal theme can serve as a focal point. It also complements bathrooms or poolside areas, especially when paired with other sea and ocean prints for a cohesive look.
For a harmonious interior, consider framing it with a simple mat and a clean-lined frame from our frames collection. The poster's vibrant colors can be echoed in accent pieces or balanced with neutral tones for a timeless, curated effect.
