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"Very nice Posters. The quality is amazing and we received it very quickly !"
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"A shop to visit absolutely. Huge selection of posters. We spent more than an hour there !"
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"Perfect to find gift. Price are very good. An they can frame and pack it on site"
About the Artist
Giovanni Mataloni was an influential Italian illustrator and poster designer active during the late nineteenth century, a period when the modern poster emerged as a defining feature of urban visual culture. As a key figure in the Liberty style—the Italian interpretation of Art Nouveau—Mataloni contributed to the evolution of advertising art with his refined sense of composition and decorative flair. His work is often discussed alongside other pioneers of the era, many of whom are featured in Art Nouveau masters and vintage advertising posters.
The Artwork
Created in 1896 for the Italian newspaper Il Mattino, this poster was designed to embody the optimism and renewal associated with morning. At the time, illustrated posters played a crucial role in shaping public perception, transforming city streets into vibrant galleries that promoted newspapers and cultural events. Mataloni's design reflects the era's belief in the power of visual art to convey brand identity and evoke positive associations with daily life.
Style & Characteristics
The poster features a tranquil, reclining woman surrounded by radiant sunflowers—a hallmark of Art Nouveau's organic motifs. The composition employs flowing lines and harmonious curves, with the sunflowers echoing the figure's form and guiding the viewer's gaze. Distinct outlines, flat areas of color, and bold typography reveal the influence of color lithography, a favored technique of the period. The palette is dominated by warm yellows and beiges, complemented by touches of blue and subtle red accents, creating a serene, sunlit ambiance.
In Interior Design
This Art Nouveau poster adds a gentle, uplifting presence to bedrooms, reading nooks, or living rooms seeking a sense of calm and renewal. It pairs beautifully with other botanical wall art and suits interiors that blend natural materials like wood and brass with soft textiles. The artwork's warm neutrals and blue highlights make it an ideal choice for vintage-inspired spaces or gallery walls featuring classic European design.