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"Very nice Posters. The quality is amazing and we received it very quickly !"
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"A shop to visit absolutely. Huge selection of posters. We spent more than an hour there !"
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"Perfect to find gift. Price are very good. An they can frame and pack it on site"
About the Artist
Auguste Roedel was a French illustrator and poster designer active during the Belle Epoque, a period when Paris emerged as a center of innovation in advertising and print culture. Roedel contributed to the new visual language of the city’s streets, embracing the possibilities of lithography to create images that were instantly recognizable and engaging.
His work reflects the intersection of fine art and commercial design, making him a notable figure for those interested in the evolution of French poster art and the cultural history of late nineteenth-century Paris.
The Artwork
Created in 1888, Fallou was commissioned as a promotional poster for a Parisian book and print shop. At a time when reading and collecting were integral to urban life, such posters played a key role in drawing customers into shops and celebrating the pleasures of literature. The artwork embodies the spirit of a city where books, conversation, and intellectual pursuits were woven into daily routines.
This piece stands as a testament to the importance of print culture in Belle Epoque Paris, transforming a simple advertisement into a symbol of literary appreciation and the vibrant social life of the era.
Style & Characteristics
The poster is defined by its striking use of color and shape: a vivid yellow circle forms the backdrop, while a bold red book is held aloft, immediately capturing the viewer’s attention. The design features crisp black lettering and a warm beige background, with flat, unmodulated color areas that feel modern and direct.
The overall effect is graphic, confident, and urbane, characteristic of vintage advertising posters. This piece also complements interiors featuring yellow and red accents, adding a touch of Parisian flair to any gallery wall.
In Interior Design
This poster is well-suited to studies, reading nooks, hallways, or living rooms where a sophisticated yet bold focal point is desired. Its clean lines and high-contrast palette work beautifully in modern, minimalist, or mid-century spaces, offering visual interest without overwhelming the decor.
Pair with neutral furnishings in cream, black, or wood tones, and let the artwork’s red and yellow elements provide vibrant highlights. A simple mat and one of our frames can enhance its refined, bookish character in your interior.