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"Very nice Posters. The quality is amazing and we received it very quickly !"
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"A shop to visit absolutely. Huge selection of posters. We spent more than an hour there !"
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"Perfect to find gift. Price are very good. An they can frame and pack it on site"
About the Artist
Produced by the Nagoya Rail Agency, this 1930 poster emerged during Japan's golden era of railway advertising, when regional rail companies sought to promote domestic tourism through visually compelling public art. Rather than highlighting individual designers, these works reflected the collective vision of design departments shaped by modern print technology and a mission to inspire travel.
This vintage Japanese advertising poster bridges traditional appreciation for natural scenery with the clarity and immediacy of early twentieth-century graphic design. Created for display in busy train stations and urban centers, it was intended to capture attention and encourage exploration. For more, see our vintage advertising posters and our selection.
The Artwork
This poster, Yoro in the Summer, highlights Yōrō Falls as a celebrated seasonal retreat, inviting city dwellers to experience the refreshing coolness and tranquility of the waterfall. The site is steeped in local legend, with its waters believed to promote longevity, making each visit a ritual of renewal and well-being.
In 1930, such posters served as both practical travel guides and cultural invitations, encouraging short getaways by rail. Today, the artwork continues to evoke the promise of summer escape, offering a sense of calm and connection to nature in contemporary spaces.
Style & Characteristics
The design centers on the striking vertical flow of Yōrō Falls, rendered in stylized, graphic forms. The waterfall cascades down the composition, surrounded by geometric shapes representing rocks and dense green foliage. Japanese script is integrated harmoniously, reinforcing the poster’s function as both art and information.
Dominant hues of deep green are contrasted by crisp white in the falling water and subtle dark accents anchoring the scene. The overall mood is serene and cooling, making it appealing for those who appreciate Japanese landscape art with a modern, minimalist touch. Discover more in our landscape art prints or oriental inspired wall art.
In Interior Design
This vintage travel poster complements living rooms, bedrooms, or offices seeking a peaceful, nature-inspired accent. It pairs beautifully with natural materials like wood, linen, and stone, echoing the outdoor setting without overwhelming the space.
For color coordination, the greens work well with sage, cream, and warm brown furnishings, or can be set off by black frames for a crisp, graphic effect. As a Japanese waterfall poster, it appeals to travelers, design enthusiasts, and anyone looking to bring a sense of calm and natural beauty to their decor.