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"Very nice Posters. The quality is amazing and we received it very quickly !"
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"A shop to visit absolutely. Huge selection of posters. We spent more than an hour there !"
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"Perfect to find gift. Price are very good. An they can frame and pack it on site"
About the Artist
Marcello Dudovich was one of the leading figures in early twentieth-century Italian graphic design, renowned for elevating commercial illustration into an art form. His career flourished during the golden age of the poster, when advertising became a key part of urban culture. Dudovich's work helped define the visual language of fashion, theatre, and luxury goods, blending elegance with a modern sensibility.
His posters bridge the refined style of the Belle Époque and the bold clarity that came to characterize modern advertising. To discover more from this era, browse our vintage advertising posters and famous artists collections.
The Artwork
Created in 1918, this Vermouth Martini poster reflects a time when printed advertisements were central to shaping public taste and social rituals. Vermouth was promoted not just as a beverage, but as an emblem of conviviality and the sophisticated aperitivo culture that flourished in Italian cities.
Dudovich’s design positions Martini as a symbol of modern urban life, where style and enjoyment go hand in hand. This vintage liquor poster captures the spirit of early cocktail culture and the emergence of strong brand identities, making it a fitting addition to our alcool collection.
Style & Characteristics
The poster features a poised woman dressed in white, standing out dramatically against a deep black background. Her silhouette is sharply defined, with a vivid yellow accent—seen in the hat and lettering—adding warmth and drawing the viewer’s attention. The composition is bold and uncluttered, with smooth areas of color typical of lithographic technique.
Dudovich’s approach emphasizes elegance and theatricality, using contrast and minimal detail to create a striking visual impact. The mood is sophisticated and lively, making this a standout piece for those who appreciate high-contrast vintage prints or white toned artwork.
In Interior Design
This vintage Martini poster makes a striking statement above a bar cart, in a dining room, or as a focal point in a hallway. Its graphic clarity and bold palette complement both classic interiors and contemporary spaces, especially when paired with marble, brass, or dark wood accents.
For a curated gallery wall, combine it with other Italian commercial art or culinary-themed prints from the kitchen collection. The monochrome scheme with a pop of yellow brings energy to calm interiors without overwhelming the space.