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"Very nice Posters. The quality is amazing and we received it very quickly !"
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"A shop to visit absolutely. Huge selection of posters. We spent more than an hour there !"
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"Perfect to find gift. Price are very good. An they can frame and pack it on site"
About the Artist
René Vincent was a celebrated French illustrator and poster designer whose career bridged the Belle Époque and the Art Deco era. Renowned for his elegant compositions and witty visual storytelling, Vincent played a pivotal role in elevating the poster to a respected form of public art and modern advertising. His work reflects the optimism and sophistication of early twentieth-century Paris, where posters became both cultural markers and urban spectacles.
Vincent’s influence can be seen in the enduring appeal of French advertising posters, which continue to inspire collectors and design enthusiasts today.
The Artwork
Commissioned in 1925 to promote Porto Ramos-Pinto, this artwork captures the spirit of interwar advertising, when brands used romance and narrative to captivate audiences in bustling cafés and city streets. The scene depicts a moment of playful anticipation, as a cherub acts as matchmaker between a couple about to share a kiss. This clever use of allegory and flirtation was typical of the era, inviting viewers to associate the wine with both pleasure and sophistication.
As a classic example of early twentieth-century commercial art, this poster remains a touchstone for vintage alcohol advertising posters and the broader classic poster advertising tradition.
Style & Characteristics
The poster features a close, theatrical composition, with the couple and cherub forming the focal point against a warm, luminous background. Clean lines, simplified forms, and bold negative space give the design its distinctive Art Deco clarity. The palette is dominated by golden yellows and soft beiges, punctuated by vibrant reds and oranges, while deeper browns provide contrast and depth.
The mood is flirtatious and celebratory, with the cherub’s raised glass adding a whimsical touch. The overall effect is both inviting and visually striking, making it an iconic example of Art Deco poster design that stands out in any setting.
In Interior Design
This Art Deco wine poster is well-suited to dining rooms, kitchens, or home bar areas, where its warmth and charm can enhance convivial spaces. It also makes a striking statement in living rooms, especially when paired with creamy whites, honey-toned woods, or burgundy accents for a cohesive vintage-inspired decor scheme.
For a refined gallery wall, consider frames that highlight its graphic silhouette, or explore other classic advertising posters for a curated collection with timeless appeal.