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"Very nice Posters. The quality is amazing and we received it very quickly !"
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"A shop to visit absolutely. Huge selection of posters. We spent more than an hour there !"
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"Perfect to find gift. Price are very good. An they can frame and pack it on site"
About the Artist
Roger Broders was a French poster artist renowned for his influential role in shaping the visual identity of early 20th-century travel advertising. His streamlined Art Deco approach distilled destinations into striking silhouettes, elegant typography, and bold color fields, making his work instantly recognizable and highly collectible.
Broders captured the optimism and allure of travel during the golden age of tourism, when posters served as powerful invitations to explore new horizons. His legacy endures as a benchmark for classic French graphic design and vintage travel art.
The Artwork
Created in 1950, Sur la Cote d Azur reflects the postwar resurgence of leisure and tourism along the French Riviera. This poster was part of a broader movement to reintroduce the Mediterranean coast as a symbol of relaxation, cosmopolitan lifestyle, and renewed freedom after years of conflict.
Commissioned to entice travelers, the artwork evokes the promise of sun-drenched days and the timeless appeal of the Côte d’Azur. Like many vintage advertising posters, it was designed to inspire dreams of escape and a taste of the good life by the sea.
Style & Characteristics
The composition features crisp, geometric forms and a harmonious balance of color. In the foreground, stylized figures lounge beneath umbrellas on a golden beach, while sailboats glide across vivid blue waters. The scene is framed by palm trees and dynamic diagonals, guiding the viewer’s gaze toward the open horizon.
Broders employs saturated blues, warm yellows, and vibrant reds, complemented by touches of green and grounding black accents. The overall effect is both lively and sophisticated, embodying the clarity and optimism of Art Deco. This piece is especially appealing to collectors of sea and ocean art prints and those who appreciate vintage travel aesthetics.
In Interior Design
This Roger Broders poster serves as a striking focal point in living rooms, hallways, or creative workspaces, infusing interiors with a sense of light and wanderlust. Its clean lines and bold palette pair beautifully with mid-century modern furnishings, minimalist decor, or coastal-inspired spaces.
For a cohesive look, echo the poster’s blues and yellows in textiles or ceramics, and use red accents sparingly for visual interest. It also integrates seamlessly into a gallery wall of blue wall art and classic travel prints, creating a curated, destination-inspired atmosphere.