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About the Artist
Louis Tauzin was a French illustrator and poster designer active during the Belle Epoque, a period when travel posters played a key role in shaping public perceptions of leisure and regional identity. Tauzin became renowned for his sophisticated promotional images, which combined inviting landscapes with clear, elegant typography, often produced as color lithographs for tourism and transport networks.
This work reflects the era's enthusiasm for exploring the French countryside, as train travel and tourism opened up new destinations to urban audiences.
The Artwork
This poster for Vic sur Cere was created at a time when the Cantal region was being promoted as an invigorating escape from city life. Commissioned to attract visitors to the Auvergne, it captures the spirit of early 20th-century travel culture, when posters served as visual invitations to discover lesser-known towns and dramatic natural settings.
Such images were designed to inspire curiosity and wanderlust, circulating widely in train stations and public spaces. For more works in this spirit, explore our vintage advertising posters and landscape wall art.
Style & Characteristics
The composition leads the viewer through a dramatic gorge toward a tranquil river, framed by lush green slopes and rugged brown cliffs. Tauzin uses broad, simplified shapes and strong color contrasts, characteristic of lithographic printing, to create an image that is both immediately striking and easy to read from a distance.
Cool greens, deep blues, and earthy browns evoke the freshness of the Auvergne landscape, while subtle highlights add a sense of light and air. The overall mood is serene yet adventurous, making this a quintessential example of French travel poster art.
In Interior Design
This vintage poster print brings a sense of adventure and calm to living rooms, studies, or entryways, especially where a window onto nature is desired. It pairs beautifully with natural materials like oak, walnut, or linen, and complements both rustic and modern interiors.
Accentuate its palette with sage green textiles or deep blue ceramics. For harmonious styling, see our vertical posters and discover coordinating options in our frames collection.