About the Artist
Hans Schleger was a German-born graphic designer who became a key figure in British visual culture after fleeing Nazi Germany. Known professionally as Zero, he contributed to the evolution of modernist poster design, especially through his work for public institutions and wartime information campaigns. Schleger’s approach combined clarity, restraint, and a distinctive use of typography, influencing generations of designers.
His legacy endures in the field of vintage poster art, where his ability to communicate essential messages with visual economy remains highly regarded.
The Artwork
Eat Greens for Health was created during the 1940s, a time when public health campaigns in Britain promoted nutrition and self-sufficiency amid wartime rationing. Posters like this encouraged citizens to eat more vegetables, linking personal well-being with national resilience. The artwork reflects the era’s emphasis on accessible, practical advice and the role of graphic design in shaping everyday habits.
This print is a valuable example of how design served as a tool for social good, connecting the kitchen table to broader themes of community and responsibility. It naturally complements vintage advertising posters and offers insight into the visual culture of the period.
Style & Characteristics
The poster features bold, sans-serif typography and a simplified illustration of leafy greens, creating a direct and memorable visual message. The composition uses flat, graphic shapes and a limited palette dominated by rich greens, accented by darker and lighter tones for contrast. The overall effect is crisp and modern, with a focus on legibility and impact.
This modernist approach aligns with the aesthetics of Bauhaus posters and resonates with those who appreciate minimalist art prints that balance function and form.
In Interior Design
This vintage kitchen poster brings a touch of mid-century character to dining spaces, breakfast nooks, or home offices. Its clean lines and fresh palette pair well with Scandinavian, industrial, or retro-inspired interiors.
Combine it with white, cream, or natural wood finishes, and echo the green tones through plants or kitchenware. For a harmonious look, display it alongside green wall art in a curated gallery arrangement.
