About the Artist
Jeff Smith is credited as the designer of this 1983 poster, created during a period when illustration and graphic design were increasingly shaping everyday visual culture. Rather than pursuing gallery solemnity, Smith’s work here embraces immediacy, humor, and clear storytelling, reflecting the playful spirit of 1980s graphic art.
For collectors interested in vintage graphic posters from the 1980s, this piece demonstrates how a simple character scene can become memorable through strong design choices and a confident, pared-down approach.
The Artwork
This poster transforms a mundane moment—someone reading a magazine—into a visual focal point. By making the reader himself the subject, rather than the publication, the work subtly comments on how personal habits and everyday actions become part of our public identity. Created in 1983, it echoes an era when print media and bold graphics competed for attention in urban spaces, and when posters were both cultural statements and decorative objects.
The artwork also connects to the pleasure of collecting and living with images, making it a fitting companion to other vintage advertising posters and pieces from the our selection of graphic art.
Style & Characteristics
The composition is dominated by a simplified figure wearing an oversized red hat, which draws the eye and acts as a visual headline. The magazine, rendered as a crisp geometric shape, contrasts with the organic curves of the figure. The palette is bold and high-contrast, with saturated reds, greens, yellows, and stark black and white, ensuring the image remains striking from a distance.
Flat color fields and clean edges give the poster a playful, slightly theatrical quality, reminiscent of staged photography or magazine covers. The overall mood is lively and approachable, making it easy to pair with red accent wall art and other modern graphic interiors.
In Interior Design
This poster adds a vibrant touch to living rooms, offices, hallways, or reading nooks, especially where books and magazines are already part of the decor. Its bold shapes can energize minimalist spaces, but it also complements eclectic interiors that mix vintage prints, typography, and design objects.
Pair it with white walls, black frames, or warm wood to highlight the saturated colors, and echo the green or yellow with a small textile or lamp. It integrates seamlessly into a cohesive scheme alongside other graphic art from the 1980s.
